Wilder World Website
Wilder World is a photorealistic metaverse built around racing, collecting, building, and digital ownership. The website had to make that scale legible without reducing the world to a conventional product funnel.
We directed the visual language, page system, and interactions, then designed and built the site in Framer. The task was to move people through a dense ecosystem while preserving the sense of arriving inside it.
Unreal Engine renders establish the world before the interface asks for attention. Rajdhani headings, Archivo body copy, and a black, orange, cyan palette create a clear reading order, while restrained scroll transitions carry the story between sections.
The site gives new visitors a controlled entry point into Wilder World: cinematic enough to set the stakes, light enough to navigate, and flexible enough to absorb a growing platform.