Zero Website

Client:
ZERO
Industry:
Education, Careers
Year:
2024
Role:
Web Design, Art Direction, CGI Imagery, Motion

ZERO is an online platform that gets people hired into in-demand careers. Learners build real projects in AI-native experiences, put together a portfolio and are matched with employers, who pay for it rather than the learner.

The website had to explain a new idea quickly: a job-first path can stand in for a degree. We built it as a story that unfolds as you scroll, using film, CGI imagery and small interface details to show the hiring problem before showing the product.

The imagery carries the argument. Two hands reach for a job, statistics about skill gaps are torn into ribbons, a banknote wears a graduation cap and an isometric city shows where learners and employers meet.

The site won Site of the Month on Awwwards, along with 33 other awards.